Samantha majored in economics in college with a focus on international development. Upon graduation, she worked at the World Bank in Washington D.C. for a year before applying to business school at Columbia. At Columbia, she discovered marketing research which underscored her fascination with math and statistics. After receiving her MBA, Samantha worked in New York City for a marketing research consulting firm in the Media Division, and then joined Sesame Workshop to undertake research internally, while concurrently, attending Columbia part-time to attain her MA in Statistics.
After leaving her job to have children, Samantha switched gears and enrolled in an admissions counseling certificate program. She started with Stratus Prep in 2010 and has been working with MBA, Master’s, and Ph.D., clients ever since.