Nisha Trivedi earned her BA in communication from the University of Pennsylvania and her MBA from the University of Michigan’s Ross School of Business. A deep interest in understanding the consumer inspired her to initially pursue a career in marketing research, and after college, she held positions at Time Inc., Rosetta, and KPMG LLP in New York City. A desire to transition into brand management led Nisha to Ross, where she was an active member of the Marketing Club, organizing mock internship interviews for her peers during her first year and serving as the club’s vice-president of communications during her second year. After graduating with her MBA, Nisha worked for several years in brand management in San Francisco at Big Heart Pet Brands (now part of The J.M. Smucker Company) before joining mbaMission. She most enjoys creating brand positioning and crafting tailored messaging that speaks to consumers’ needs, which is a skill she applies in helping her clients “market” themselves to their dream MBA programs. Nisha also has a longstanding commitment to philanthropy—she has been a volunteer team leader for New York Cares and now sits on the board of directors of The Shanti Project, a San Francisco–based nonprofit that enhances the health, quality of life, and well-being of people with serious illnesses.