After being admitted to several top business schools including Harvard Business School and the Stanford Graduate School of Business, Melissa Merchant chose to attend the Kellogg School of Management as an Austin Scholar and received her MBA in marketing and strategy. While at Kellogg, Melissa served as president of the Business Leadership Club and helped drive the Marketing Club and its annual conference. Upon graduation, she returned to Deloitte Consulting, where she had helped establish the business school readiness program and formalized an application mentorship/sponsorship program. Melissa soon craved direct product marketing and joined the brand management ranks at Kraft Foods, where she excelled at marketing positioning, branding, and communications, ascending through Kraft’s beverage division to become senior brand manager of such brands as Kool-Aid and Crystal Light. Melissa eventually departed Kraft to share her expertise through her own successful marketing consulting practice. Leveraging her experience and skills in product marketing and formalizing her years of assisting individuals with their business school applications, Melissa further developed her passion for helping “market” people by positioning their stories and crafting their essays. She has a knack for identifying what makes people shine and helping them communicate that value in writing. She is also very passionate about ensuring candidates find the right “fit” when selecting an MBA program, having herself made some difficult but ultimately incredibly positive decisions during the application process.