After leaving a career in private sector technology, Liza Weale headed to MIT Sloan for her MBA. Among other activities there, she coached her classmates on cover letters and resumes as the teaching assistant for first-year communications. After graduating, Liza began a new career in management consulting with Bain & Company, where she worked with clients in education, health care and consumer products, while in her free time guiding her associate consultants through the MBA admissions process. She also served on the “Bain-MIT Sloan” recruiting team to help attract, coach and hire MIT Sloan first and second years. She later joined Scholastic as director of product marketing for its fledgling math programs, which she grew by five times in two years, all the while advising junior colleagues and acquaintances on their business school applications. Wanting to further her marketing expertise, Liza then became executive director of Kaplan Test Prep’s GMAT and GRE business lines, not only owning the programs’ strategic decisions but also heading up all marketing and curriculum development efforts. Although she is well known at Kaplan for her work rewriting and editing customer-facing brochures, Web sites, textbooks, speeches, scripts, newsletters and emails, her true passion lies in helping people “market” themselves in their MBA applications. Liza volunteers with the MIT Sloan Alumni Club and serves as an officer for the alumni in her class.