Daniel Richards earned his BA in journalism from Northwestern University and later received his MBA from Columbia Business School, with a focus on marketing and corporate strategy. Before attending business school, Daniel was a writer and editor for several print and online publications and spent three years as the retail and consumer packaged goods editor for SmartBrief, Inc., a publishing company specializing in email newsletters for trade associations. His clients at SmartBrief included the U.S. Chamber of Commerce and the National Retail Federation. While at Columbia, Daniel was active in the Marketing Association, and his cluster elected him to represent the group in alumni development activities. After graduating, Daniel worked in online marketing and product development at American Express in New York City, where he developed an expertise in digital marketing and strategy, as well as social media. His accomplishments include designing and launching the first American Express social media app, managing a company-wide Innovation Challenge and relaunching a small business email newsletter reaching one million customers. Daniel also managed the online marketing strategy for the first-ever Small Business Saturday—a complex, multichannel event that is credited with having the fastest-growing Facebook page in history. Daniel relocated to Washington, DC, in 2011 to focus on growing his marketing consulting business. He has also been a member of the editorial staff at Washingtonian magazine and Moment magazine and authored the initial version of the mbaMission Insider’s Guide to Columbia Business School.