MBA admissions author and advisor since 2002, I’m one of the MBA admissions consulting industry “veterans”. I’m the author of McGraw Hill international bestseller “MBA Admissions Strategy: From Profile Building to Essay Writing”. The book goes into 3rd edition in 2017. I regularly update my web site with fresh admissions insights and practical how-to material. Over 14 years, I’ve helped literally thousands of candidates craft better applications and get into elite MBA programs – and the more I do this the more I know there are no tricks or short cuts for getting in. The only thing that matters is a well-worked, compelling, past-to-future narrative that captures and communicates MBA admissions value. That means knowing what about you is valuable for b-school Adcoms, and where and how to communicate it crisply. I guide you through this.