After 11+ years at Duke University’s Fuqua School of Business, Russell made the transition to Admissions Consultant. His insights into the conversations that take place in Admissions Committee help MBA candidates remove some of the mystery around the MBA application process. Russell has seen many MBA candidates with strong profiles not be admitted because the Admissions Committee had questions about their candidacy. Why business school? Why us? Does this candidate really want to be here? Russell is passionate about helping MBA candidates understand how to weave the different elements of the MBA application together to ensure the candidate tells their most complete and compelling story. Russell has conducted information sessions with Admissions Officers from Yale, Berkeley, Michigan, Darden, Cornell and NYU, domestically and abroad. Many of the themes around what schools are looking for in strong applications are consistent across schools. Russell helps candidates stand out in the pool by demonstrating the unique perspective they bring, their fit as well as their sincere desire to attend their target schools.