In an admissions application world where brevity is the mandate, I deliver. Do you need to turn a page-long missive into a clear and focused statement? In the words of a client, “Farrell can say anything in 10 words or less.” I turn your heap of clay into a statue.But more about that heap of clay. My coaching brings forth your most compelling, authentic content. I identify the unique contributions you would bring to the program, and create a succinct, memorable value proposition.This value proposition becomes the guiding focal point for all facets of your application. And this is why 99% of my clients get into a top MBA program.Upon earning my MBA in Marketing from a Big Ten school, I spent eight years working for Fortune 500 companies in marketing management roles, writing award-winning advertising campaigns for Gannett and direct mail that broke sales records for Dow Jones.As the Wells Fargo corporate newsletter editor, I interviewed upper management and told their stories. Once familiar with my talents, many invited me to write their bios and serve as their ghostwriter. Exiting corporate, I started a consultancy developing value propositions for new startup owners, helping them increase sales revenue and obtain VC funding.More interested in marketing people than products, I decided to leverage my previously part-time experience in admissions consulting by opening my own MBA admissions consultancy, applying the same principles. I help both full-time and EMBA leaders get into top 10 MBA programs.Live jazz is my jam, along with personal development and perfecting my French. You might find me swimming, meditating, or hanging out in downtown Sacramento. Sipping on sangria, asking strangers if I can pet their dog.