Adam Hoff is a Principal of the Amerasia Consulting Group and the architect of the firm's renowned school-specific Strategy Memos. His approach to admissions consulting is informed by a career spent in every possible admissions capacity. As a former Associate Director of Admissions at his alma mater, Pepperdine University, Adam came to understand the strategic, psychological, and financial pressures that admissions officers face in building a class. In addition to running an admissions committee, managing scholarships, and organizing recruiting efforts, Adam also reviewed over 1,000 files each year and knows exactly what applicants much accomplish when they get their five minutes to shine.
Taking a brief break from the admissions world, Adam attended the University of Chicago Law School, where he graduated in 2007 after spending three years specializing in entrepreneurship law before taking an Associate Position with Sidley Austin, one of the 10 largest law firms in the world. After working primarily with hedge funds and on M&A deals, Adam left the practice of the law once and for all and became the Director of Admissions Consulting for Veritas Prep, where he spent nearly three years rolling out services and ultimately coming to know every top MBA program intimately.
After being hired to write a feature film (Adam is a member of the WGA and currently has a television pilot in development with USA Networks), Adam returned to his first love of admissions when he joined Amerasia Consulting Group. It was there that Adam created a unique, multi-dimensional approach to consulting that drew upon all areas of his career - admissions officer, attorney, director of admissions consulting, and screenwriter - in order to produce essays that were perfectly structured and customized to the DNA of each individual program. He has worked with over 100 clients in the past several years and, as a Principal in the business, has created seminal strategies for specific schools and essay types.