Leslie Curry’s fascination with messaging originated in the heart of Washington, DC, Capitol Hill, where she began her pre-MBA career stumping for national political candidates and fundraising with the ultimate salespeople —lobbyists.
She observed first-hand how identifying and resonating with your target audience makes the difference between wins and losses. Later, using the marketing and management skills she obtained at Darden (Wahoohwa!), Leslie generated sustainable business results at companies both large (Thomson Reuters, IHG, Kaplan) and small (startup e-commerce shops and consulting firms), positioning products and solutions for a range of audiences from B2B customers to internal sales teams to voters.
She brings that same passion and expertise to you and your business school efforts. Working hand in hand with you as a partner and cheerleader, Leslie will identify how to message and differentiate yourself from the crowded applicant pool, successfully reaching your own target audience.